Design Your Brochure With 13 Creative Tips

Do you know, there are different marketing tools apart from customized t-shirts and caps? Businesses can use designed brochures to attract the target audience. If your designed brochure is right, it will hit the targeted audience. 

Brochures are not just pieces of paper with folds. It is the loudspeaker that shouts out informing the customers about the upcoming events, products, and new additions of services. You can use it to communicate critical information. In this blog, we will discuss 13 tips for designing brochures that can be leveraged to stand out. So let’s get started. 

Key Tips for Creating Market-Competitive Brochures 

• Understand the purpose of the tool 

Ask yourself the question, ‘What will be the purpose of the designed brochure?’ getting an answer to this question, you will discover the purpose and then be able to design one that meets the demands of marketing. 

After you have found the purpose, you can list down the things that need to be part of the brochure. Take brochures as the means of communication. Every decision you make to add or remove something from it will either enhance or detract you from communication with your audience. You can get guidance from services like brochure designers in the UAE or brochure designers in Abu Dhabi. They will help you from the initial stage. 

• Collect information on the target customers 

Research and collect basic information about your audience. This information will help you in filling in the gap. For instance, if you are designing a brochure to promote your food industry, choose a design with a balance between imagery and text. Give your brochure a luxury feel by opting for great images and catchy taglines. 

• Choose the type of paper 

The type of paper you choose for your brochure will portray your brand image. Most companies design brochures using gloss-coated paper. This gives a professional image, while some companies choose more textured and unique paper. You don’t need to choose a glossy sheen paper for brochures. Just the aim should be to bring intense visual appeal. 

Paper types vary in price. This determines the overall cost of the designed brochure. Moreover, it will determine the life of your brochure. Choose something eco-friendly so your customers are more inclined towards your brand. 

• Select a fold format 

It is not necessary that the brochure should be just a bi-folded booklet. You can show your creative skills with the folding design that can make it stand out. Try a tri-folded brochure or something more creative. 

• Adjust the right font 

The choice of font can either make or break your brochure as a marketing tool. Choose a type that is unique and visually entertaining. Each type will be your best choice as it depends on the purpose you are using for. 

For instance, if your designed brochure is for street fashion, you can use graffiti-style font. People will love it. You can also use a mixture of fonts. Just make sure that they work well and fit the tone and style of the booklet. 

• Draft an engaging content 

By choosing the right font, you have won half of the battle. The font will not play its role till you have engaging content for it. Remember! This is the vehicle for your marketing communication so it is essential that it is well-written. The right choice of voice and vocabulary will lift your brochure content. Plan before you write it and keep it concise. There is just limited space within the design. Most of the space is utilized by the imagery and background designs. 

• Find high-quality images 

The brochure will be categorized as being good till you have chosen the best images. The quality of the images determines the budget. You can choose pictures using social platforms or just set up a photo shoot of your products. 

Images and logos of the brand are an important part of the brochure. When it comes to using them, try and cut the costs, not the corners. A low-resolution image will look bad even if the quality of the paper is best. Take help from services like logo design companies in Dubai, or book cover designers. They will help you choose a high-resolution picture while staying within the budget.

• Include the contact details 

When you have added everything to the designed booklet, you cannot forget to add the contact information. This will create an impact on customers. They might be looking for some way they can get in touch with you as they found your product interesting. Create a specific panel dedicated to the contact information. Ensure that the corner is visible. 

• The color palette is important 

The color scheme ties the brochure together. Their signature style can help your audience recognize the brand. If you have a color palette representing your company, you can riff off. It doesn’t need to match the colors completely, just complementing them is enough. 

Choose a scheme that gives you a chance to be creative. You can give some metallic touch to further enhance its beauty. 

• Never hesitate to experiment 

Remember, creativity and experimenting are something that set you apart from the market competition. Play with the designing and writing of the brochure. Don’t worry that you will make mistakes. Just ensure that you don’t slip out of the theme. Sometimes, the things that you find insane are liked by the audience. After you have done this, get advice and feedback from an expert. 

Brochures are a saturated marketing tool. It is best that you create something different from the industry.  

• Welcome the second opinion 

There is no design that has no issues. The best design we see in the market is the collaborative work of a team. The members of the team quote their opinions on the choices that can work best. 

Therefore, it is worth it that you have meetings on either a regular basis or occasionally. Discuss the progress of your design journey. Engaging everyone in the discussion will make them happy. 

• Choose something that can be kept in the collection 

A uniquely designed brochure will be placed on the customer’s coffee table or shelf rather than thrown away. Work on combining all the above qualities in one place. Choose the right font, design, and image quality. Together, all these features will be used to design a brochure that will be added to collections. 

• Select the best printing type 

After you have designed your brochure, now it is time to get it printed. You cannot compromise on the quality of the print. Each printing technique has some advantages and disadvantages. Check for something that fits your budget and is of high quality. Make sure that the choice is environment-friendly so you will achieve your target of creating a lasting impression. 

FAQs

What is the most important thing in the brochure? 

Images are the most important thing. Therefore, make sure that they are of high quality. 

Does the quality of the paper affect the brochure quality? 

The high-quality paper will reflect your professional behavior. You don’t need to use a glossy one, but use something that is engaging for the audience. 

Can we think outside the box when designing brochures? 

Always try to experiment while designing. Something that might seem insane to us can be liked by the audience. 

Should brochures have a separate space for the contact information? 

The contact details should be in the brochures so clients can connect if they find the product interesting. 

The Bottom Line  

The core purpose of the brochure design should be to stand out differently and catch the attention of the target audience. Ensure that you have highlighted every detail in a precise manner in different sections of the booklet. 

Present all the important information in an engaging, creative way and matching the industry norms. Make sure that you experiment with new ideas while staying within the set criteria. If the images are of high quality, nothing can stop you from promoting your brand.

Author Bio:

This is Aryan, I am a professional SEO Expert & Tech Write for us blog and submit a guest post on different platforms- Technoohub provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.