How A Lead Generation Business Can Enhance Your Email Marketing

Effective Email Marketing

Effective email marketing is more than sending a virtual flyer to a list of randomly compiled names. It involves strategic planning, a deep insight into your target audience, and an understanding of SEO and digital best practices. This is why you should work with a lead generation business to develop the best marketing strategies for your particular industry and niche.

In today’s digital world, email marketing’s success rate is shockingly high. Success Magazine wrote a piece in May of 2021 that revealed the average email open rate to be 15-25%. Compared to Facebook’s .07% click-through rate, this is a huge difference just in reachability!

And while these numbers are great to keep in mind, email marketing also allows you to personalize and time your messaging for your ideal customers. For example, if you’re launching a new product or course, you can customize your launch strategy to directly target your customers’ concerns or needs. Pair this strategic piece with a friendly, on-brand tone, and you’ve got yourself an important component of your effective sales funnel.

How Sales Funnels Tie In

Speaking of sales funnels, working with a lead generation business allows you to identify your ideal customers and keep them up-to-date on your offerings. It also means you aren’t stuck throwing darts at a wall and hoping for the best. Instead, you get to do what you do best while experiencing these B2B lead gen benefits.

What exactly is a sales funnel? Essentially, a sales funnel serves as a marketing method to encourage your ideal client to take action. For example, you might place a sign-up button on your website to get customers to input their names and email address (or other pertinent information). Then, you use this captured information to get in touch via email. This strategic funneling of information gets you more qualified leads to make sales and builds your brand awareness in a unique way.

Experiencing B2B Lead Gen Benefits

Effective email marketing is just one of the B2B lead gen benefits you see by working with a lead generation business. This type of business can also help you acquire new customers through SEO, search advertising, telemarketing, site retargeting, direct mail, LinkedIn ads, event marketing, display advertising, and so much more!

Without having to devote significant portions of your own day to finding and nurturing relationships with leads, you get qualified leads delivered to you instead. That means you can focus on more important things like the creative process, managing your employees, and expanding your company’s offerings.

No matter what your goals are, having someone else do the heavy lifting when it comes to finding new prospects that meet your criteria allows you to develop better systems, lock in your brand voice, and personalize other aspects of your future customers’ journeys.

Every process and sales funnel is a little bit different, but that’s the beauty of showcasing how you can serve your community the best. For more information on working with a lead generation business that does it all, click here.